Many businesses periodically send newsletters by postal mail to help keep subscribers current on the affairs or industry-related news, for the goal of maintaining a dedicated customer base to whom they could market additional products or services. With pervasive usage of the net for information dissemination, and with RSS News Feeds gaining momentum as a strong online communication tool, one needs to ask whether businesses are actually better served by publishing news feeds in place of newsletters.
There are obvious convenience factors that favor publishing news feeds over newsletters: No newsletter design delays or expenses, no printing delays, no printing costs, no postage costs, no mailing lists. But are news feeds more effective than newsletters in delivering the message? And if so, can a person with essentially no familiarity with news feeds and with computer skills restricted to sending email and browsing the net actually publish a news feed by themselves?
Putting aside well-known advantages of news feeds listed above, an important question to ask when evaluating effectiveness of the newsletter versus the news feed is whether the information is time-sensitive. If the business is publishing information related to such topics because the stock market, property, investments, weather, new services or services, competitive analyses, product catalogs and prices (and you can probably add more to this list), the potency of the newsletter dramatically diminishes because the delay between the “event” and the delivery of the information about the big event increases. If a newsletter is published every three months, on average the information is six weeks old! And it’s not only that the information arrives too late to be vital that you the recipient, but in addition because recipients should come to learn the newsletter is irrelevant to their affairs and tune out. Unfortunately, meaning it will soon be viewed as pre-approved offers and tossed in to the trash without opening. Why would I value an investment opportunity if, by enough time I receive that advice, it’s too late to behave onto it? (At my post office, a recycle bin is provided in the lobby so that you can conveniently toss away your pre-approved offers without even taking it home.)
Recognizing this time-sensitivity problem, businesses have already been depending more and more on email broadcasting to a subscription list. You’ve seen the come-on — “Sign up for our email list” ;.To many, this is viewed as volunteering to receive spam. Even when one does reluctantly submit their current email address to those hopefully-private lists, spam filters will often trash that email, and for the e-mail that does get through (and all of us discover how effective spammers have become), the e-mail from the legitimate businesses usually gets lost amidst all that spam. So what does it matter if the business has avoided the development, distribution, and delay problems associated with newsletters by using email, if in the long run the message never gets to welcoming ears.
News feeds effectively overcome the shortfalls of newsletters and email broadcasts. With news feeds, nothing is ever printed or emailed, and the news feed is instantly available online. Recipients can volunteer to receive the information with no it “pushed” at them, so there’s no sense of spamming associated with news feeds. The audience for the information can receive that information at their convenience and can receive alerts or “signals” whenever new information is published. Like, if you’re enthusiastic about listening in on investment advice from an expert who publishes a news feed, you can donate to that news feed – without giving your current email address away – and whenever new information is published, you can receive a signal and operate on that information in real time. Imagine … literally within seconds following the advice is published, you can read and act upon that new information.
If your intention is to spam – quite simply, to send unsolicited information to others with the intent of gaining some advantage – than news feeds aren’t for you. Morgan Harvey Your targets will not listen in to news feeds that don’t interest them! Spammers are stuck with email and mass mailings with the hope that recipients will accidentally open the spam and get teased in to the proposition by the seduction of the message.
But think about the question of publishing news feeds? Could it be easy, or does it require some special computer skills? Do you want to hire or pay you to definitely do your news feed for you?
What’s promising is that RSS News Feeds could be incredibly an easy task to publish if you decide on the right publishing tool. Numerous tools are “out there” (some much simpler than others!) for publishing news feeds; some are online services such as Enfeedia, some are programs you download. Some are free, some are not. For maximum ease, pick a news feed publishing tool you use by filling out an easy form so that you’ll require not learn any technical skills to take advantage of the ability of news feeds; it is often as simple as writing email.
How do you tell others about your news feed? In just about any communication you do (your business cards, your website, articles you write, etc.), include your news feed address. It’s the equivalent to a web site address except it presents the news feed using contemporary browsers. (Older version browsers don’t support news feeds.) It’s common practice to install an industry-standard RSS “button” in your website that, when clicked, displays your news feed and provides the news feed address for subscription purposes (see more about subscribing to news feeds below).
For powerful promotion of your news feed, select a supply publishing service that gives the ability to actually display your news items directly on your website, blending in with the look of your website, and such as the means to donate to that news feed. On-site display of new items along with frequent posting of news is an incredibly easy way to add fresh content to your website that will actually improve the position of your website in search engine results placement (SERP).
If you decide on Enfeedia to host your news feed, you can simply tell others your “account name”, and they will be able to gain access to and read your entire news feeds there. So it is often as simple as saying, “See my news feeds at Enfeedia, my account name is _____” ;.
What does it mean to donate to a news feed? This will depend on the service you use for subscribing, but typically it means that you specify the address for news feeds of interest to you, and the service keeps a list for you in order that it is simple to read your feeds if you want … with all the current current news shown. With a MyYahoo personal page, you can register for alerts when items are posted onto news feeds to that you simply subscribe, even by mobile phone in the event that you wish.
With contemporary browsers, you can bookmark news feeds – like everyone else can bookmark a web site – and get signals when new items being obtainable in news feeds that you bookmark. And in its “Leopard” operating system, Apple integrates news feeds with its Mail program, bringing news feeds to mainstream online communication. Such moves by Apple, and by others which are sure in the future, will popularize news feeds akin to the growth in pervasiveness of websites during the 1990s.